Designing & leading with passion, purpose and relentless energy.
Hi! My name is Katherine.
I was the founding product designer at Canal (B2B e-commerce, backed by a16z and Forerunner, acquired by Rokt in 2025), where I grew into leading design and strategy for the platform.
I'm a Staff product designer whose craft includes strategy, roadmap ownership, and protyping + shipping PRs with AI tools. That combination is why I drive outcomes most designers can't. I translate customer signal and data into design decisions that move products qualitatively, not just quantitatively, and I love working zero-to-one, mentoring emerging talent, and building in fast-moving environments.
10+ years of product & design experience
Following Canal's acquisition by Rokt in 2025, I lead design and strategy for Catalog, Rokt's B2B commerce platform powering 4,600+ sellers across enterprise retailers like Nordstrom, Macy's, and Target. I own the roadmap and the design work behind it, including a seller health framework, grounded in research, that returned NPS from negative to positive and reshaped how the team prioritizes platform investment.
Founding product designer at Canal, a cross-merchant commerce platform acquired by Rokt in 2025. Built the design function from the ground up, defining the product's visual language, core flows, and design system. Hired and managed a team of designers, partnered closely with founders on product strategy, and shipped the surfaces that powered Canal's growth from launch through acquisition.
Designer focused on mobile application for the core shopping experience.
Website manager and email marketer in charge of seasonal launches and designing marketing campaigns.