Designing & leading with passion, purpose and relentless energy.
Hi! My name is Katherine.
I'm a design leader, creative thinker and problem solver who thrives in a start up environment. I enjoy mastering new technologies, leading impactful end-to-end design projects, and mentoring emerging talents. I bring a solution mindset to every challenge. Currently, I'm the founding/lead designer @ Canal, an e-commerce SaaS startup backed by top investors.
10+ years of design & leadership experience
Founding product designer responsible for setting up foundational design interface from 0 to 1, hiring & managing designers, influencing the roadmap, shipping features and much much more.
Designer focused on mobile application for the core shopping experience.
Website manager and email marketer in charge of seasonal launches and every day campaigns.
Experience spanning eCommerce, technology & more
Product Design
I ask a lot of questions to fully immerse myself in the project and make sure I am solving the problem at hand. Always starting with the "why".
UX Research
One of my favorite stages. I love exploring trends and patterns that exist in the wild. I enjoy collecting what I find and sharing with others.
Website Design & Development
Depending on the project, I love to brainstorm all possible solutions. Sometime this looks like a pen & paper and sometimes a figjam.
Product Management
I always bring a visual to facilitate a conversation and help move the project forward. I often will mock up 2 or 3 concepts from the ideation phase. I involve engineering to determine the scope. This is the longest phase.
Leadership
Once a path is chosen, I'm constantly in touch with PMs & engineering. I like to create a hi-fi prototype and show customer success and users to ensure designs are solving the need.
Culture
When completing a project, I focus on considering all scenarios, including numerous edge cases. I spend time documenting detailed notes and refining user flows for the engineering. A recent hit has been recording handoff looms!
Understand
I ask a lot of questions to fully immerse myself in the project and make sure I am solving the problem at hand. Always starting with the "why".
Discover
One of my favorite stages. I love exploring trends and patterns that exist in the wild. I enjoy collecting what I find and sharing with others.
Ideate
Depending on the project, I love to brainstorm all possible solutions. Sometime this looks like a pen & paper and sometimes a figjam.
Discuss
I always bring a visual to facilitate a conversation and help move the project forward. I often will mock up 2 or 3 concepts from the ideation phase. I involve engineering to determine the scope. This is the longest phase.
Decide
Once a path is chosen, I'm constantly in touch with PMs & engineering. I like to create a hi-fi prototype and show customer success and users to ensure designs are solving the need.
Deliver
When completing a project, I focus on considering all scenarios, including numerous edge cases. I spend time documenting detailed notes and refining user flows for the engineering. A recent hit has been recording handoff looms!